Pool revenues remain flat, despite fee changes

Swimming lesson revenues increased at the Tracy Aquatic Center last summer, in part because of fee increases.

Operations still awash in red ink

By Seth Schmidt

Tracy Aquatic Center operating revenues stayed about the same last summer, despite an increased admission charge and revamped season-pass fees.

General admission income increased slightly to $16,967 in 2017, from $16,797 the previous summer.  But season-pass revenues dipped to $15,700, from  $15,735 in 2016.

The pool’s general admission rate was increased last summer to $6 from $5.  The increase was the aquatic center first since its opening in 2003.

A reduced-priced resident individual season pass for $50 proved popular, with $3,350 in sales.  Non-resident individual passes of $70 generated $1,730.

But family pass revenues declined last summer.  A $150 family resident pass, good for up to four people, resulted in $7,850 in receipts, a drop from $9,225 in 2016.

Swimming lesson revenues increased from $6,515 in 2016 to $7,680 in 2017. A $5 lesson fee hike and a fourth session of lessons contributed to the increase.

Concessions declined from $8,613 in 2016 to $7,642 last summer.

Overall, pool-operating revenues for 2017 totaled $51,509, up slightly from $51,470 in 2016.   Pool revenues declined overall because a $5,000 donation received in 2016 was not given in 2017.

For more on this article, see this week’s Headlight-Herald.