Horvath Remembrance Center adapting to change in demographics
By Per Peterson
Change is in the air for a local business that has deep ties in Tracy, as well as three other area communities.
The Life Remembrance Center of Tracy — formerly Almlie Horvath Funeral Service — will soon be known as Horvath Remembrance Center, which will continue to reside under the Horvath Funeral Service umbrella. The change will affect branches in Tracy, Balaton, Marshall and Minneota.
Owner Quinn Horvath said the name change is a reflection of today’s society; with a change in demographics, he said, there has been a change in what people are looking for when it comes to honoring their loved ones.
“Baby Boomers don’t want a funeral, they want a celebration of life,” he said. “People don’t always want to go to a church anymore, they want a gathering — this is a remembrance center, it’s not an old-fashioned funeral home.”
Horvath said he will continue to provide high level “traditional” services to meet the needs of a growing segment of the population who seek highly personalized, contemporary services, often right on site at the facility. He said people still appreciate the value of gathering to honor and remember loved ones, but time has changed how a younger generation wants to do so.
See this week’s Headlight Herald for more on this article.